VDP Home VDP Complete Overview Introduction to the VDP Complete Program VDP Complete Marketing Versus Traditional Marketing Why Direct Mail in the Electronic Age New! Profile Complete VDP Web Unique URLs VDP Mail Campaign Design VDP Complete Return on Investment (ROI) Calculator White Paper: Cross Media Marketing 2008 Case Studies Cross Media Blog Self Assessment VDP Complete Presentation Our Clients Policies Hotel & Resort Insurance Life Cycle Management Maritime Medical (elective procedures) Mortgage Programs Real Estate

Self Assessment

Take a minute and answer these questions about your current marketing.

I have access to all the information I need for lead generation	YesNo
I know who visits my web site by name	YesNo
I have the time to dedicate to project manage another program	YesNo
I know where web visitors came from	YesNo
I am 100% certain I know who my best customers are	YesNo
I am 100% certain I know who my best customers ought to be	YesNo
I can find more of the customers I am looking for	YesNo
I stay in contact with my B, C, and D tier customers	YesNo
I know the last time I touched each customer and prospect	YesNo
I target different segments with unique art, copy, and offers	YesNo
I can track who visits my website by name, address, and phone	YesNo
I get detailed reports and can verify the ROI of my campaigns	YesNo
I know which version of my advertising delivered the best results	YesNo
I know which segments responded to which advertisements	YesNo

We know you're good at what you do.

Let us fill in the gaps.