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VDP Mail^® Variable Data Printing

Survive the Mail Moment with Personal URLs

According to the United States Postal Service, the average consumer is exposed to approximately 5980 marketing messages daily. On average, they notice 52 and pay mind to only 4. So how does your message become one of the 4?

There is a daily “Mail Moment” in virtually every household and business in the United States. A staggering 98% of people check mail daily and 77% at the first opportunity. No other marketing channel even comes close. The sorting process takes just a split second per piece and has 3 results; bills, read, and junk. Variable data pieces that speak directly to the prospect with personalized information have the best chance of surviving the sorting process and being one of the .00067% marketing messages that are noted.

Environmental Concerns

By targeting only the best prospects with relevant content, firms can dramatically reduce the environmental impact of their direct marketing effort. Rather than blanketing a city, marketers can select only those prospects that have already expressed interest in a product or service and dramatically reduce wasted mail.

There is a significant environmental impact to limiting the paper, ink, electricity, and fuel required to create, print, and deliver millions of mail pieces. The best news is that the number of quality leads and sales generated does not need to suffer as a result of “going green.”